var Component=(()=>{var lr=Object.create;var D=Object.defineProperty;var ur=Object.getOwnPropertyDescriptor;var fr=Object.getOwnPropertyNames;var cr=Object.getPrototypeOf,dr=Object.prototype.hasOwnProperty;var G=(f,a)=>()=>(a||f((a={exports:{}}).exports,a),a.exports),hr=(f,a)=>{for(var p in a)D(f,p,{get:a[p],enumerable:!0})},Ee=(f,a,p,y)=>{if(a&&typeof a=="object"||typeof a=="function")for(let g of fr(a))!dr.call(f,g)&&g!==p&&D(f,g,{get:()=>a[g],enumerable:!(y=ur(a,g))||y.enumerable});return f};var mr=(f,a,p)=>(p=f!=null?lr(cr(f)):{},Ee(a||!f||!f.__esModule?D(p,"default",{value:f,enumerable:!0}):p,f)),vr=f=>Ee(D({},"__esModule",{value:!0}),f);var xe=G((Er,ke)=>{ke.exports=React});var Re=G(H=>{"use strict";(function(){"use strict";var f=xe(),a=Symbol.for("react.element"),p=Symbol.for("react.portal"),y=Symbol.for("react.fragment"),g=Symbol.for("react.strict_mode"),q=Symbol.for("react.profiler"),X=Symbol.for("react.provider"),K=Symbol.for("react.context"),w=Symbol.for("react.forward_ref"),A=Symbol.for("react.suspense"),F=Symbol.for("react.suspense_list"),C=Symbol.for("react.memo"),I=Symbol.for("react.lazy"),Ce=Symbol.for("react.offscreen"),J=Symbol.iterator,Ne="@@iterator";function Se(e){if(e===null||typeof e!="object")return null;var r=J&&e[J]||e[Ne];return typeof r=="function"?r:null}var k=f.__SECRET_INTERNALS_DO_NOT_USE_OR_YOU_WILL_BE_FIRED;function h(e){{for(var r=arguments.length,n=new Array(r>1?r-1:0),t=1;t=1&&d>=0&&o[c]!==m[d];)d--;for(;c>=1&&d>=0;c--,d--)if(o[c]!==m[d]){if(c!==1||d!==1)do if(c--,d--,d<0||o[c]!==m[d]){var v=` `+o[c].replace(" at new "," at ");return e.displayName&&v.includes("")&&(v=v.replace("",e.displayName)),typeof e=="function"&&S.set(e,v),v}while(c>=1&&d>=0);break}}}finally{M=!1,Y.current=l,Me(),Error.prepareStackTrace=s}var R=e?e.displayName||e.name:"",ye=R?N(R):"";return typeof e=="function"&&S.set(e,ye),ye}function Le(e,r,n){return le(e,!1)}function Ue(e){var r=e.prototype;return!!(r&&r.isReactComponent)}function O(e,r,n){if(e==null)return"";if(typeof e=="function")return le(e,Ue(e));if(typeof e=="string")return N(e);switch(e){case A:return N("Suspense");case F:return N("SuspenseList")}if(typeof e=="object")switch(e.$$typeof){case w:return Le(e.render);case C:return O(e.type,r,n);case I:{var t=e,s=t._payload,l=t._init;try{return O(l(s),r,n)}catch{}}}return""}var P=Object.prototype.hasOwnProperty,ue={},fe=k.ReactDebugCurrentFrame;function W(e){if(e){var r=e._owner,n=O(e.type,e._source,r?r.type:null);fe.setExtraStackFrame(n)}else fe.setExtraStackFrame(null)}function Be(e,r,n,t,s){{var l=Function.call.bind(P);for(var i in e)if(l(e,i)){var o=void 0;try{if(typeof e[i]!="function"){var m=Error((t||"React class")+": "+n+" type `"+i+"` is invalid; it must be a function, usually from the `prop-types` package, but received `"+typeof e[i]+"`.This often happens because of typos such as `PropTypes.function` instead of `PropTypes.func`.");throw m.name="Invariant Violation",m}o=e[i](r,i,t,n,null,"SECRET_DO_NOT_PASS_THIS_OR_YOU_WILL_BE_FIRED")}catch(c){o=c}o&&!(o instanceof Error)&&(W(s),h("%s: type specification of %s `%s` is invalid; the type checker function must return `null` or an `Error` but returned a %s. You may have forgotten to pass an argument to the type checker creator (arrayOf, instanceOf, objectOf, oneOf, oneOfType, and shape all require an argument).",t||"React class",n,i,typeof o),W(null)),o instanceof Error&&!(o.message in ue)&&(ue[o.message]=!0,W(s),h("Failed %s type: %s",n,o.message),W(null))}}}var ze=Array.isArray;function V(e){return ze(e)}function Ge(e){{var r=typeof Symbol=="function"&&Symbol.toStringTag,n=r&&e[Symbol.toStringTag]||e.constructor.name||"Object";return n}}function He(e){try{return ce(e),!1}catch{return!0}}function ce(e){return""+e}function de(e){if(He(e))return h("The provided key is an unsupported type %s. This value must be coerced to a string before before using it here.",Ge(e)),ce(e)}var T=k.ReactCurrentOwner,qe={key:!0,ref:!0,__self:!0,__source:!0},he,me,L;L={};function Xe(e){if(P.call(e,"ref")){var r=Object.getOwnPropertyDescriptor(e,"ref").get;if(r&&r.isReactWarning)return!1}return e.ref!==void 0}function Ke(e){if(P.call(e,"key")){var r=Object.getOwnPropertyDescriptor(e,"key").get;if(r&&r.isReactWarning)return!1}return e.key!==void 0}function Je(e,r){if(typeof e.ref=="string"&&T.current&&r&&T.current.stateNode!==r){var n=b(T.current.type);L[n]||(h('Component "%s" contains the string ref "%s". Support for string refs will be removed in a future major release. This case cannot be automatically converted to an arrow function. We ask you to manually fix this case by using useRef() or createRef() instead. Learn more about using refs safely here: https://reactjs.org/link/strict-mode-string-ref',b(T.current.type),e.ref),L[n]=!0)}}function Ze(e,r){{var n=function(){he||(he=!0,h("%s: `key` is not a prop. Trying to access it will result in `undefined` being returned. If you need to access the same value within the child component, you should pass it as a different prop. (https://reactjs.org/link/special-props)",r))};n.isReactWarning=!0,Object.defineProperty(e,"key",{get:n,configurable:!0})}}function Qe(e,r){{var n=function(){me||(me=!0,h("%s: `ref` is not a prop. Trying to access it will result in `undefined` being returned. If you need to access the same value within the child component, you should pass it as a different prop. (https://reactjs.org/link/special-props)",r))};n.isReactWarning=!0,Object.defineProperty(e,"ref",{get:n,configurable:!0})}}var er=function(e,r,n,t,s,l,i){var o={$$typeof:a,type:e,key:r,ref:n,props:i,_owner:l};return o._store={},Object.defineProperty(o._store,"validated",{configurable:!1,enumerable:!1,writable:!0,value:!1}),Object.defineProperty(o,"_self",{configurable:!1,enumerable:!1,writable:!1,value:t}),Object.defineProperty(o,"_source",{configurable:!1,enumerable:!1,writable:!1,value:s}),Object.freeze&&(Object.freeze(o.props),Object.freeze(o)),o};function rr(e,r,n,t,s){{var l,i={},o=null,m=null;n!==void 0&&(de(n),o=""+n),Ke(r)&&(de(r.key),o=""+r.key),Xe(r)&&(m=r.ref,Je(r,s));for(l in r)P.call(r,l)&&!qe.hasOwnProperty(l)&&(i[l]=r[l]);if(e&&e.defaultProps){var c=e.defaultProps;for(l in c)i[l]===void 0&&(i[l]=c[l])}if(o||m){var d=typeof e=="function"?e.displayName||e.name||"Unknown":e;o&&Ze(i,d),m&&Qe(i,d)}return er(e,o,m,s,t,T.current,i)}}var U=k.ReactCurrentOwner,ve=k.ReactDebugCurrentFrame;function x(e){if(e){var r=e._owner,n=O(e.type,e._source,r?r.type:null);ve.setExtraStackFrame(n)}else ve.setExtraStackFrame(null)}var B;B=!1;function z(e){return typeof e=="object"&&e!==null&&e.$$typeof===a}function pe(){{if(U.current){var e=b(U.current.type);if(e)return` Check the render method of \``+e+"`."}return""}}function nr(e){{if(e!==void 0){var r=e.fileName.replace(/^.*[\\\/]/,""),n=e.lineNumber;return` Check your code at `+r+":"+n+"."}return""}}var be={};function tr(e){{var r=pe();if(!r){var n=typeof e=="string"?e:e.displayName||e.name;n&&(r=` Check the top-level render call using <`+n+">.")}return r}}function _e(e,r){{if(!e._store||e._store.validated||e.key!=null)return;e._store.validated=!0;var n=tr(r);if(be[n])return;be[n]=!0;var t="";e&&e._owner&&e._owner!==U.current&&(t=" It was passed a child from "+b(e._owner.type)+"."),x(e),h('Each child in a list should have a unique "key" prop.%s%s See https://reactjs.org/link/warning-keys for more information.',n,t),x(null)}}function ge(e,r){{if(typeof e!="object")return;if(V(e))for(var n=0;n",o=" Did you accidentally export a JSX literal instead of a component?"):c=typeof e,h("React.jsx: type is invalid -- expected a string (for built-in components) or a class/function (for composite components) but got: %s.%s",c,o)}var d=rr(e,r,n,s,l);if(d==null)return d;if(i){var v=r.children;if(v!==void 0)if(t)if(V(v)){for(var R=0;R{"use strict";je.exports=Re()});var gr={};hr(gr,{default:()=>_r,frontmatter:()=>pr});var u=mr(Te()),pr={title:"A Homepage Checklist for Service Businesses",description:"The essential information a service-business homepage needs to help the right customer understand, trust, and contact you.",publishedAt:"2026-08-31",updatedAt:"2026-08-31",author:"Jared Hooker",isPublished:!0,tags:["service-business","homepage","conversion"],backlink:"https://www.hookerhillstudios.com/Services/Websites"};function we(f){let a=Object.assign({h1:"h1",a:"a",span:"span",p:"p",h2:"h2"},f.components);return(0,u.jsxDEV)(u.Fragment,{children:[(0,u.jsxDEV)(a.h1,{id:"a-homepage-checklist-for-service-businesses",children:["A Homepage Checklist for Service Businesses",(0,u.jsxDEV)(a.a,{"aria-hidden":"true",tabIndex:"-1",href:"#a-homepage-checklist-for-service-businesses",children:(0,u.jsxDEV)(a.span,{className:"icon icon-link"},void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx"},this)},void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx"},this)]},void 0,!0,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx",lineNumber:12,columnNumber:1},this),` `,(0,u.jsxDEV)(a.p,{children:"Your homepage does not need to tell the entire company story. It needs to earn enough confidence for the right visitor to take the next step."},void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx",lineNumber:14,columnNumber:1},this),` `,(0,u.jsxDEV)(a.h2,{id:"state-the-value-early",children:["State the value early",(0,u.jsxDEV)(a.a,{"aria-hidden":"true",tabIndex:"-1",href:"#state-the-value-early",children:(0,u.jsxDEV)(a.span,{className:"icon icon-link"},void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx"},this)},void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx"},this)]},void 0,!0,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx",lineNumber:16,columnNumber:1},this),` `,(0,u.jsxDEV)(a.p,{children:"Say who you help, what you help them achieve, and where you work if location matters. Replace internal language with the problem a customer recognizes."},void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx",lineNumber:18,columnNumber:1},this),` `,(0,u.jsxDEV)(a.h2,{id:"show-proof-near-the-claim",children:["Show proof near the claim",(0,u.jsxDEV)(a.a,{"aria-hidden":"true",tabIndex:"-1",href:"#show-proof-near-the-claim",children:(0,u.jsxDEV)(a.span,{className:"icon icon-link"},void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx"},this)},void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx"},this)]},void 0,!0,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx",lineNumber:20,columnNumber:1},this),` `,(0,u.jsxDEV)(a.p,{children:"Use reviews, relevant projects, years of experience, certifications, or a concise process. Proof should support the promise, not sit alone at the bottom of the page."},void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx",lineNumber:22,columnNumber:1},this),` `,(0,u.jsxDEV)(a.h2,{id:"make-contacting-you-easy",children:["Make contacting you easy",(0,u.jsxDEV)(a.a,{"aria-hidden":"true",tabIndex:"-1",href:"#make-contacting-you-easy",children:(0,u.jsxDEV)(a.span,{className:"icon icon-link"},void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx"},this)},void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx"},this)]},void 0,!0,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx",lineNumber:24,columnNumber:1},this),` `,(0,u.jsxDEV)(a.p,{children:"One primary call to action, clear contact details, and a short form are usually more effective than several competing buttons."},void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx",lineNumber:26,columnNumber:1},this),` `,(0,u.jsxDEV)(a.h2,{id:"respect-mobile-visitors",children:["Respect mobile visitors",(0,u.jsxDEV)(a.a,{"aria-hidden":"true",tabIndex:"-1",href:"#respect-mobile-visitors",children:(0,u.jsxDEV)(a.span,{className:"icon icon-link"},void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx"},this)},void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx"},this)]},void 0,!0,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx",lineNumber:28,columnNumber:1},this),` `,(0,u.jsxDEV)(a.p,{children:"Check that the opening message, proof, and action are readable and usable on a phone. If the page fails this test, it is losing opportunities before a person can call."},void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx",lineNumber:30,columnNumber:1},this)]},void 0,!0,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx",lineNumber:1,columnNumber:1},this)}function br(f={}){let{wrapper:a}=f.components||{};return a?(0,u.jsxDEV)(a,Object.assign({},f,{children:(0,u.jsxDEV)(we,f,void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx"},this)}),void 0,!1,{fileName:"/home/jrh89/Work/hooker-hill-studios/content/_mdx_bundler_entry_point-2769def4-d52a-4b63-adf8-1ac2dfa52169.mdx"},this):we(f)}var _r=br;return vr(gr);})(); /*! Bundled license information: react/cjs/react-jsx-dev-runtime.development.js: (** * @license React * react-jsx-dev-runtime.development.js * * Copyright (c) Facebook, Inc. and its affiliates. * * This source code is licensed under the MIT license found in the * LICENSE file in the root directory of this source tree. *) */ ;return Component;